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Recently, consumers were tempted to “Come Join The Races! People get brauly know one another, loyalty develops, the people are happy with their evening and with the prizes they have won and they tell their friends.

The names of martinea lucky winners were drawn from in-store customers who entered the competition. The medium to high end 45, square foot stores reflect the Brault and Martineau philosophy. Willie fell in love with the business 30 fleyr ago. It would seem that Vice President Marketing Willie Poitras and his colleagues are wizards, or at least have the alchemist’s touch.

We schedule one flyer in the spring and one in the fall, then two more in the summertime. This again increases traffic.

Appliances are also “packaged”, in sets of four.

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We knew the times were bad during the recession, so we positioned ourselves for growth, advertised more and grew fast. With the new store in Ville La Salle, a western suburb, we’ve completely surrounded Montreal! In order to control delivery time and shipping costs, most of his suppliers are based in Quebec, some in Ontario.


And we are very aggressive, so business should be good. Catherine’s Street no longer exists. When the bargains are there we make things happen. Over Years of Service amrtineau the Furniture Industry.

For example, we put a sofa, a loveseat, a chair, occasional tables, lamps, a bookcase all together– a room to go, one price for all. Where will his magic wand point next? All the store managers attend and relationships are built.

Brault And Martineau On The Fast Track | Furniture World Magazine

Our first store on St. Willie feels that events are also important to maintain excitement.

We have had a different event each year. We like fashion colors, too, we’re a little bit more European in our preferences.

In each store we marrineau 40 livingroom settings, 50 kitchen settings, and 36 bedroom settings. There, seated at nine numbered tables of eight coinciding with the first nine “Blue Bonnet” races, they each drew numbers from one to eight corresponding to a specific horse which mattineau their horse for the race. Longevity of any group of items is also controlled.

Willie credits Robert Gautier, Vice President, with the conceptualization of the event.

Brault and Martineau advertise heavily throughout the year. Willie explains, “It helps to keep our prices lower. Our bedroom vignettes are even equipped with sheets! Brault and Martineau grew from five stores in to 11 stores today, and not just ordinary stores at that. When people have confidence in the economy, they buy. Print circulation of 20, is directed primarily to furniture retailers in the US and Canada.

And since we work glyer with a room setting fflyer, we need an abundance of space.

Then a student, he worked as a salesman fler Brault and Martineau during vacations. Every time without exception when we mount a promotion with flyers we see business coming in.


Brault & Martineau Weekly Flyer Online

We like it too because we feel we’re giving back something to the people. Such occasions increase traffic and they are exciting to braulf customers.

In leather we are going more and more to earth tones, to tans, although there’s still some aubergine and green. There are routine fall and anniversary sales, and drawings are held for prizes such as giant screen televisions.

Last year we held our party at a big restaurant on the south shore, dinner and dancing, and at the end of the evening no one wanted to go home!

When business projections are complex we always look very closely before we move.

And I enjoy traveling, too, particularly in Europe. We use radio with frequent remotes on the weekends. He was rapidly promoted from salesman to assistant manager, “always consistently up”, to manager, to buyer, to vice president. We have designed home theatre sound rooms, complete with all the components, sofas, everything necessary. We have always been aggressive, we don’t sit down and wait for something to happen. But with typical joie de vivre, he believes strongly in using his free time productively as well.

Every customer attending the event was guaranteed a prize, recliners, mattresses, VCR’s microwave ovens, radios, and stereo systems. And the same technique relates to electronics, “Televisions are matched with video tape recorders. We are investing very much in the future.

Said Willie, “It really works!