The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late s, Europe’s Airbus overtook. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;. Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to.
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This book had been on my “to read” list since it came out 7 years ago and I knew by now it was going to be very dated. It isn’t entirely irredeemable, but The House that Jack Built’ s familiar gimmicks say much more about Lars von Trier as a brand than as a provocateur or artist.
The current fight has produced newhousse of telling nwehouse, some of them repeated by Newhouse and credited to newspaper and magazine reports. Brad Roberts rated it really liked it Sep 04, There is nothing quite like it. John Newhouse takes us through Boeing’s airbis in the ‘s, to the corrupted leadership of Airbus in the ‘s.
The result is a highly anecdotal book with strange gaps in the narrative. A purge there has taken out other high-profile executives who once seemed the best in their business.
Published January 16th by Alfred A. Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me. A fairly detailed history of the Dreamliner project with some good insights into how airlines buy and operate planes, and who calls the shots in the airline industry.
And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Governments line up huge subsidies, tax breaks and research grants.
May 17, Alex Moskalyuk rated it it was ok. Someone highly interested in the aviation industry. Top Reviews Most recent Top Reviews. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.
Also evidenced by the observation that Emirates gets scant reference whilst Etihad and Qatar were not even mentioned. Nonetheless it provides an adequate history of the competition waged between and by the two firms that still dominate the airplane market in Good, factually based, easy to read, able to call both Boeing and Airbus on their failings, although it does seem slightly biased towards Boeing although as a fan of Boeing, I can’t really object, only observe.
Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Could have been a good short read rather than a book. Apr 21, Christopher Durand rated it liked it. Jan 16, Czarny Pies rated it liked it Recommends it for: Lists with This Book. And it’s an interesting and informative read for those who merely want to know more about the people and companies who build the planes on which they fly.
Today we have something special for you While this isn’t necessarily a pro-US or private industry bent, it can be seen that way without little imagination.
Incorporating interviews he conducted throughout the industry—with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers—John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. Must read for anyone who loves buisness and aviation. I have always told our children that when better airplanes are built, Boeing shall build them.
Wanted to learn more about this industry and was not disappointed. Distract and delay Airbus from offering an alternative to the It didn’t seem too opinionated towards either Boeing or Airbus.
Boeing versus Airbus by John Newhouse | : Books
Could have bee The book has a lot of details about the two companies, their operations, management style and how all of this fares them against one another. I’m glad I read it, but I’m also glad I spent less than a day on it.
I do wish this had been polished a bit. However, the theme of how massively expensive and thereby risky high-tech projects are decided obeing, remains interesting and inspiring, especially for someone from a country, where the government has no clue as to the meaning and importance of high-tech. A Journey with a Pilot.
Boeing, which had suffered devastating losses of market share and prestige, has stormed back thanks to its high-tech new airplane, the This could be written in jonh chapter.
Some of the characters described were certainly larger than life too. I bought this and looked forward to the story with great anticipation. I’d like to read this book on Kindle Don’t have a Kindle?
Boeing versus Airbus
But overall, the author tries and succeeds to portray a balanced view of the competition between the two giants of the commercial aircraft production industry. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Just a moment while we sign you in to your Goodreads account. That said, the author makes a good point that well-run companies typically need a visionary leader where the buck stops, rather than a operating committee where the blame diffuses too easily.
Boeing Versus Airbus by John Newhouse – PopMatters
However, it is still interesting but it may take a wee bit of merit. That being said, the constant back-and-forth between the two companies makes nearly any book on the topic out of date. Newhouse looks at not only their current state but how each developed into its position from mergers and acquisition to government subsidies.
A very good accounting of the rivalry over the years between Boeing and Airbus in the market for commercial aircraft. The inside story of each company in the last ten newgouse. The book is filled with many interesting anecdotes but the author keeps coming back to the same conclusions whenever one or the other competitor stumbled: Newhouse has the industry knowledge to tell this story well.