Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business. John Newhouse, Author. Knopf $ (p). Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;.
|Country:||Bosnia & Herzegovina|
|Published (Last):||14 March 2015|
|PDF File Size:||9.88 Mb|
|ePub File Size:||1.14 Mb|
|Price:||Free* [*Free Regsitration Required]|
Pretty good overview of the market dynamics and competitive pressures faced by Boeing and Airbus.
Boeing versus Airbus
How Boeing Defied the Airbus Challenge: Maybe that is a writing style, but it seemed a bit tedious at times. Wilfred John Newhouse was an American journalist and author. The book has a lot of details about the two companies, their operations, management style and how all of this fares them against one another.
I have traveled many places in the world and if given a choice, I prefer traveling in a Boeing built airplane versus Airbus. Refresh and try again. Jan 08, Pages. Interestingly, this books release coincided with a number of cancelled orders for Airbus’ A Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.
Anyhow, I didn’t enjoy this book very much. Particularly troubling is all the tense shifting.
These two companies are the two biggest rivals in the aviation industry and the biggest business rivals internationally. It looks at John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to the airports and how they are connected to these two giants. Just a moment while we sign you in iohn your Goodreads account. As someone who is semi new to this topic I would have done better with a book for beginners. See all free Kindle reading apps.
A very good accounting of the rivalry over the years between Boeing and Airbus vsrsus the market for commercial aircraft. That said, the author makes a good point that jphn companies typically need a visionary leader where the buck stops, rather than a operating committee where the blame diffuses too easily.
There are no discussion topics on this book yet. Showing of 3 reviews. Stay in Touch Sign up. Creating the World’s First Jumbo Jet and Other Adventures from a Life in Aviation much more interesting since that book looked at all aspects jonn getting the plane off the ground. Dec 11, Ken rated it liked it.
There was a problem filtering aitbus right now. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news.
I thought the book was a little sluggish to start, a little scattershot as it bounced from topic to topic.
Notably his prediction that Airbus would never sell enough As to earn a return on the investment has been born out by subsequent events. I docked this book some stars because many of the chapters seem to go back and recover the same ground as before, and rehash the same ideas, only in more depth.
Shares of the Boeing Company were among my first acquisition of U. To see what your friends thought of this book, please sign up. arbus
He has served as assistant director of the U. Jun 02, Rahool Gadkari rated it really neqhouse it Shelves: It became so frustrating in its obvious lack of editing that I began reading sections out loud to my partner who couldn’t believe the English or sentence structure anymore than I could.
Boeing versus Airbus by John Newhouse | : Books
Aircraft Industrial culture is depicted in very beautiful words. Apr 26, Kathy D rated it it was amazing. He is the author of eight other books, including Cold Dawn and Europe Adrift.
This makes it sometimes not so pleasurable to read through. The result is a highly anecdotal book with strange gaps in the narrative. If you are an “aviation geek,” enjoy stories of the inner workings of business, or the real world drama of the executive suites of major corporations, this book is for you. Wanted to learn more about this industry and was not disappointed. The book needlessly goes into Boeing’s corporate infighting, boardroom chess and personality clashes, which does get boring after a bit.
Every page is filled with this: Reading numerous reviews of travel experiences from various airlines as well as having traveled over the years and being a bit of a commercial aviation fan, I was well versed with aircraft in the book. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.
Would you like to tell us about a lower price? John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. Each representing one of the largest export commodities for their respective countries or collection of countries their impact on the world economy is clearly assessed in this book.