The BCG matrix depends on the item life cycle hypothesis that can be utilized to figure out what needs ought to be given in the item. BCG Matrix Hindustan Unilever Limited – Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides. Bcg Matrix of Hul – Download as Powerpoint Presentation .ppt /.pptx), PDF File . pdf), Text File .txt) or view presentation slides online.

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The BCG matrix depends on the item life cycle hypothesis that can be utilized to figure out what needs ought to be given in the item arrangement of a specialty unit. As indicated by this method, organizations or items are delegated low or superior workers relying on their market development rate and relative piece of the overall industry.

It is headquartered in Mumbai, India and has employee strength of more than 15, representatives and contributes to indirect livelihood of more than 52, individuals.

The organization meets each day requirements for sustenance, cleanliness, and individual care, with brands that individuals feel great, look great and get more out of life. HUL have a to a great degree wide market introduction with more than 35 brands traversing crosswise over 20 particular classifications, for example, cleansers, cleansers, shampoos, healthy or, toothpastes, antiperspirants, beautifying agents, tea, espresso, bundled sustenance, dessert, and water purifiers.

Unilever: BCG Matrix | the Marketing Agenda

They are fabricated in more than 35 manufacturing plants, a few of them in reverse territories of the nation. The operations include over 2, suppliers and hu.


Star is a specialty unit that has a substantial piece of the overall industry in a quickly developing industry. Stars produce a lot of money on account of their solid relative piece of the natrix industry, additionally expend a lot of money in view of their high development rate; consequently the money in every bearing roughly nets out.

On the off chance that a star can keep up its substantial piece of the overall industry, it will end up being a cash cow when the market development rate decays. HUL stars are 1. Lakme Anti Ageing 4. All these products are contributing maximum to the market mztrix. Sandhu, Same is the case with the other stars of HUL as well. Cash Cow — a specialty unit that has a vast piece of the pie in develop, moderate developing industry.

As pioneers in a develop showcase, cash cows display an arrival on resources that is more prominent than the market development rate, and along these lines create more money than they expend.

BCG Matrix of HUL

The cash cows of HUL are: Sunsilk made the biggest group for Indian young ladies which are — www. Similar steps are taken for the other cash cows as well. Question Mark or Problem Child — a specialty unit that has a little piece of the pie in a high development showcase.

The outcome is huge net money utilization. The HUL question marks are 1. Since they are the new participants or strugglers in lf market for real share where the market is changing at a high pace, endeavors are being made to ensure that the pick up on their piece of the pie.

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Pepsodent went into a noteworthy change of its Germ check and Whitening toothpaste by thinking of the Sensitive and Gum care scope of toothpastes. ArtiVaish, Knor soups thinking of the whole scope of soups running from tomato blend vegetable, Chinese to chicken soups.

Dogs — a specialty unit that has a little piece of the overall industry in a develop industry. A dog may not require significant money since they have low piece of the pie and a low development rate and in this manner neither create nor expend a lot of money, and they are money traps as a result of the cash tied up in a business that has minimal potential and the capital that could better be conveyed somewhere else.

The dogs of HUL are 1. Brooke Bond Sehatmand 3. Brooke Bond Sehatmad ought to be sold off in light of the fact that the client tastes and wholesome necessities have changed from tasting vitamin B improved tea to hostile to oxidants improved tea. With the advancement of green tea, the request by wellbeing cognizant people is a greater amount of against oxidants rather vitamin b, as natural products give an abundant wellspring of vitamins.

BCG Matrix of HUL | | BCG Matrix Analysis

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