ITC was consolidated on August 24, under the name Imperial Tobacco Company of India Limited. The name of the Company was. ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. BCG Matrix of ITC. and became a Division of the Company. Chennai). The Company now stands rechristened ‘ITC Limited’. Hotels. Education and.

Author: Tulkree Kigarg
Country: Bosnia & Herzegovina
Language: English (Spanish)
Genre: Literature
Published (Last): 16 April 2014
Pages: 66
PDF File Size: 10.62 Mb
ePub File Size: 17.8 Mb
ISBN: 463-5-53074-748-8
Downloads: 8410
Price: Free* [*Free Regsitration Required]
Uploader: Gardarn

Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.

About project SlidePlayer Terms of Service. They have a high relative piece of the overall industry, in a quickly developing commercial center. Feedback Privacy Policy Feedback. Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.

If you wish to download it, please recommend it to your friends in any social system. The mmatrix market share obtained by the organization makes the future outlook for the product uncertain, ic investing in such domains is seen as a high-risk decision.

BCG Matrix of ITC | BCG Matrix analysis of ITC

Enter your email address: Learning points and conclusions. Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become Question Marks.


Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows.

The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization. Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth.

Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders.

BCG Matrix of ITC

Linkage between market share and profitability is questionable. Embracing difficult and challenging corporate strategy. Packaging board — No. Leave a Reply Cancel reply Your email address will not be published.

The stars of ITC are paper board and packaging, Agri business and hotels. So these question marks can turn into cash cows. Share buttons are magrix little bit lower. Strategic forays into emerging high growth markets.

Registration Forgot your password? Dogs are generally low piece of the overall industry players in stable develop markets.

There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry.


No part of this document should be reproduced or distributed without the.

BCG Matrix of ITC | | BCG Matrix Analysis

They are probably going to produce a little measure of gainfulness and some may much convey significant benefits. Failure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture. Auth with social network: To use this website, you must agree to our Lfd Policyincluding cookie policy. Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their ltc organizations or items.

Distinctive Competencies, Competitive Advantage, and Profitability. Your email address will not be published.

To make this website work, we log user data and share it with processors. BCG Matrix also known as the growth-share matrix is used by ihc to classify their business units or products into 4 different categories: Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally where huge changes in pieces of the overall matrux are improbable.