Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.

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This type of strategy seeks to maintain the position gained on the market. Even if there is reluctance in employing the management instruments to measure the efficiency of external marketing communication at an empirical level, the implementation process of campaigns is a suitable supportive environment for their application. Kotler P, Amstrong G. Briefly, marketing should be used as a complement of the management activities. Further, the balzure process becomes promotion in the marketing environment.

The limits of the instruments [ 8 ]. This strategy seeks to raise the financial contribution in a short period of time.

The management of external marketing communication instruments in health care services

A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram. Strategii de marketing pentru produse Marketing strategies for products Cluj-Napoca: The main objectives of the external communication strategies are the following [ 2 ]:. The basic instruments of external communication for sending messages are the following [ 2 ]:.


Each communication activity of a health care organization is represented in a circle-like figure. In Romania, it was acknowledged that the degree of usage of measurement instruments from management is rather scarce when employed in the external marketing communication.

SWOT Analysis examines the strengths and weaknesses of a health care organization which may bring advantages or disadvantages to an external marketing communication, as well as opportunities and threats found in the external environment of the organization Table 1.

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More than one communication activity can be illustrated on the same time frame Table 2. Open in a separate window.

The efficiency growth of external marketing communication through management instruments. The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums. This strategy seeks to sell some parts of the organization that have negative effects on the available resources.

The BCG model is fundamentally built mraketing the relative market share and market growth rate matrix. It applies to Mar,eting cows, which ba,aure an uncertain future. The main objectives of the external communication strategies are the following [ 2 ]: In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:.

The sale force of a health care organization consists of the employees who deliver medical services and other requested information to consumers, partners, and competitive units.

Consequently, management instruments are employed to effectively evaluate the success of a campaign.

Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]: Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]:.


Uranus Publishing House; Press Publishing House; This mix of instruments is known in the scientific literature as the promotional communication mix.

Marketing. Editia a II-a revazuta si adaugita (Virgil Balaure)

An efficient communication is reflected in the development of a system of relations, which encompass the consumer expectations marketinf the long-term interests of the medical unit. Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]: Teora Publishing House; In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]:.

In order to become mareting and attract consumers, a health care organization has to develop suitable external communication campaigns.

The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes. Technopress Publishing House; The sale promotion takes markrting when free promotional objects such as calendars, address books, pens, and even free consultations are being offered, with the purpose of growing the reputation of the health care organization.