Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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In addition, it may also be applied to Dilemmas and to Dogs.
Further, the communication process becomes promotion in the marketing environment. The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, as well as monitor the perceptions of the targeted populations. This article has been cited by other articles in PMC. It applies to Cash Cows but only in the case of a higher impact on the financial resources of the organization.
In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:. Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]:. In the new context markehing globalization, the health care management marketing of services has the following functions [ 2 ]:.
BALAURE, V. [WorldCat Identities]
Kotler P, Amstrong Marketinv. The sale promotion takes place when free promotional objects such as calendars, address books, pens, and even free consultations are being offered, with the purpose of growing the reputation of the health care organization.
Journal List J Med Life v. The efficiency growth of external marketing communication through management instruments.
The instruments offer a slight prediction in which weaknesses appear in the delivery process. Public Relations balure direct contacts with different categories of public on different themes, which occur during congresses, symposiums, workshops, interviews, and press releases.
More than one communication activity can be illustrated on the same time frame Table 2. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]:. In most cases, communication has the following main objectives: Over time, marketing specialists struggled to measure the efficiency of communication campaigns, but they have concluded that the evaluation process is constantly changing.
Bacali L, Bojan I. In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]: SWOT Analysis examines the strengths and weaknesses of a health care organization which may bring advantages or disadvantages to an external marketing communication, as well as opportunities and threats found in the external environment of the organization Table 1.
The management of external marketing communication instruments in health care services
Teora Publishing House; An efficient communication is reflected in the development of a system of relations, which encompass the consumer expectations and the long-term interests of the medical unit. Strategii de marketing pentru produse Marketing strategies for products Cluj-Napoca: Received Jan 24; Accepted Apr Health care Marketing Bucharest: The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums.
Each communication activity of a health care organization is represented in a circle-like figure. Textbook for students Bucharest: This strategy seeks to sell some parts of the organization that have negative effects on markeging available resources.
Press Publishing House; The efficiency growth of external marketing communication through management instruments The message, which uses different external communication channels, is delivered with the help of campaigns.
As such, internal communication is performed between departments or depending on the hierarchic position in the organization.